Luxury Fragrance Street Activation in Central Madrid
Delicious delivered a city-centre street activation in Madrid for an international luxury fragrance brand, designed to put the product directly into the hands of consumers and create a highly visible brand moment in the Spanish capital.
Our Madrid team sourced the central location and managed the activation locally, including the creation of a bespoke sampling billboard, brand ambassadors, production, logistics and on-site event delivery.
Throughout the activation, brand ambassadors engaged with passers-by and distributed fragrance samples, while dedicated content captured the experience for use beyond the live event.
Delivered during exceptionally hot summer conditions in Madrid, the project required careful on-the-ground management of the team, activation and live logistics throughout the day.
AT A GLANCE
Location: Central Madrid, Spain
Event: Street & Sampling Activation
Sector: Luxury Beauty & Fragrance
Delicious: Location Sourcing / Local Planning / Bespoke Build / Production / Brand Ambassadors / Sampling / Content / Logistics / On-Site Management
Planning a brand activation in Madrid or elsewhere in Spain?
Delicious supports international brands and agencies with location sourcing, local suppliers, event production, staffing and on-the-ground delivery across Madrid, Barcelona and Spain.
